March of Dimes
The organization is headquartered in White Plains, New York and operates 250 local and regional offices. The mission of the March of Dimes (MOD) is to improve the health of babies by preventing birth defects, premature birth and infant mortality.
As with most not-for-profit organizations, one of the biggest challenges is the management of fundraising and the events associated with raising funds. In order to manage a multitude of data facets these organizations rely on complex systems that often are lacking in user-centered design principles and rarely fit the needs of all end users. This often results in multiple applications with disparate data across geographic locations or one system that only meets the needs a few select user personas.
OneSpring was engaged by MOD for our deep understanding in user experience design, information architecture and our ability to rapidly visualize and test multiple design concepts without impacting the development timeline.
OneSpring employed the Stream Process™ by structuring an agile definition and development lifecycle for the redesign of MODs most comprehensive internal application consisting of several hundred pages across varying workflows. The application needed to support 9 separate user personas with a mixture of both internal employees and volunteers allowing the management of Campaigns (i.e. March for Babies or Bikers for Babies) Events, Teams, Team Members, Donors, Receipts and reporting capabilities.
To accommodate the agile nature of the development cycle and to capture upfront user feedback we established a project style of working in 1 – 2 week cycles. The cycles would include a 2 - 3 day JAM Session followed remote user testing. After analysis of the feedback the team made fast iterations on the visualization thus allowing development to start coding the following week.
This enabled MOD to go from concept to production in less than 8 months with a centralized data store accessed by a web application design by both the end users and the technology team all the while supporting an easier to use system than previous designed. The new fundraising and events management application dramatically improves user experience and provides innovations not found in other off the shelf products.
To learn more about OneSpring® and The Stream Process™, please contact us at evolved@onespring.net or 1-888-472-1840.
Benefits
Reduced Project Schedule
Improved Quality
Eliminated Project Rework
Improved User Experience
