While you're stuck in endless planning cycles, your competitors are shipping products and capturing market share. Slow requirements gathering creates devastating competitive disadvantage:
57% of executives expect ROI within 3 months - traditional methods take 6+ months just for requirements
Customer requests drive 49% of tech purchases - delays mean lost opportunities
Phased rollouts have 50% higher success rates - but only if you can get started quickly
Market windows close rapidly - first-mover advantage disappears while you plan
Every day of delay is a day your competitors get further ahead.