Case Studies

Apr 25, 2025

Build it (for them) and they will come

Build it (for them) and they will come

Profile picture of OneSpring Partner and CEO Rober Grashuis.

Robert Grashuis

OneSpring Partner & CXO

UX Deisgner sketching at a desk.
UX Deisgner sketching at a desk.
UX Deisgner sketching at a desk.

A mid-sized SaaS company struggled with misaligned features and poor adoption due to a lack of understanding of customer needs.

We conducted 25 user interviews, developing three personas that guided our UI redesign and supporting design system efforts.

"The research-driven personas transformed our design approach, leading to better-aligned features and higher engagement."

"The research-driven personas transformed our design approach, leading to better-aligned features and higher engagement."

— UX Manager

— UX Manager

Increased Adoption

30%

Increased Engagement

25%



Sound familiar?

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If you have a simialr product, project, or problem, let's connect.

Sound familiar?

Schedule a Call

Sound familiar?

Schedule a Call

If you have a simialr product, project, or problem, let's connect.