We help Ally Provide Leadership

Our team worked in the early stages of user research and usability testing to identify the pain points and areas of opportunity within the legacy mortgage application process. Based upon insights gained from our research and testing, the team mapped out and prioritized the key areas for process improvement. Using interactive scenario modeling and prototypes, our team created new solutions that were tested and optimized.

Process Changes For Continuous Roll-Out

The new GMAC mortgage application was released in phases that allowed customers to more easily adopt the changes to the process. Subsequent testing and metrics were gathered and the Ally team was able to continuously roll-out enhancements for their customers based upon the new process and interface designs.