Key Takeaways
Fleetcor's automotive logistics workflows relied on outdated processes that created friction and slowed operations across complex supply chain interactions
OneSpring applied human-centered design methods to modernize key workflows, improve navigation, and reduce operational inefficiency across core processes
The redesign improved efficiency and usability for logistics teams, enabling faster task completion and greater operational confidence
Cut Task Time
45%
Boosted Adoption
40%
Frequently Asked Questions
What is Fleetcor and what role does it play in automotive logistics?
Fleetcor is a global provider of payment and fleet management solutions for the automotive and logistics industries. Its platforms support fuel purchasing, vehicle expense tracking, and supply chain payment workflows for businesses managing large fleets and complex logistics operations.
Why do automotive logistics companies need UX redesigns?
Logistics platforms often grow through acquisition and rapid scaling, leaving behind fragmented interfaces and outdated workflows. When operators must navigate confusing tools under time pressure, efficiency drops and errors increase. A human-centered redesign addresses these compounding usability problems at the source.
How does human-centered design improve supply chain software?
Human-centered design starts with understanding how real users — dispatchers, fleet managers, logistics coordinators — actually work. By mapping their workflows, identifying friction points, and designing around their mental models, teams create software that supports rather than impedes daily operations.
What are common usability challenges in fleet management platforms?
Common challenges include navigation structures that don't match how operators think about their work, excessive steps to complete routine tasks like expense reporting or route management, inconsistent terminology across modules, and poor mobile experiences for drivers working in the field.
How does workflow redesign reduce operational inefficiency in logistics?
Every extra click, search, or workaround in a logistics workflow multiplies across hundreds or thousands of daily transactions. Streamlined workflows — with clearer task flows, fewer steps, and better information presentation — reduce time-on-task and lower the error rate at scale.
What role does UX research play in modernizing automotive software?
UX research uncovers the gap between how software was designed to be used and how it's actually used in the field. For logistics platforms, this often reveals that certain features are unused, workarounds have replaced intended flows, and key information is buried — all of which inform a more effective redesign.
How did OneSpring approach the Fleetcor logistics modernization project?
OneSpring applied human-centered design principles to analyze existing workflows, identify operational inefficiencies, and design improved processes across key automotive logistics functions. The engagement focused on making complex supply chain interactions faster, more intuitive, and less error-prone for the teams that depend on them daily.